"I love how the face of a client or student lights up when I help them see their business challenges and opportunities differently. I have dedicated my professional life to getting this reaction from every person every time.
What I do with companies is close to what medical specialists do with you. They have the unique talent, knowledge, and expertise to diagnose the real causes and help you become stronger. How? Step into my digital office and find out”
LOAAY AHMED, (MDes, FRSA)
Loaay holds a Master of Design (MDes) in Service Design Innovation with Distinction from the University of the Arts London. His empirical research on B2B Customer Experience (CX) has led him to develop a framework that enhances the B2B innovation process for companies working with SMEs. Loaay uses Service Design, CX, Design Thinking, Strategic Brand Definition, and Business Model Design to help clients solve challenges and grow their businesses. Between 2016 and 2020, he taught such frameworks to postgraduates at Ravensbourne University London.
For almost three decades, he has guided driven CEOs, directors, and entrepreneurs in developing brands, services, and experiences that have shaped their future growth. He has assisted and trained management teams in brands such as Volvo, Tesco, Kuwait Finance House, Wataniya Telecom, Higher Institute of Dramatic Arts, Life Sciences Academy, Salesforce UK, and many others.
Loaay is a strategic business therapist and founder of The Outsider’s Perspective, an innovation strategy consultancy that enables organisations to create services, improve processes, and transform customer experiences. He is also a Fellow of The Royal Society for the Encouragement of Arts, Manufactures and Commerce (FRSA) in London, KREA recipient of the gold award in brand development, and Board Member of the Havant Town Centre Partnership Board (HTCPB).
Apart from work, Loaay is an internationally recognised artist. He started to artistically express himself after surviving cancer in 2005. He has exhibited in USA, Algeria, Finland, and Kuwait. His work is in several private and corporate collections.
Loaay is also an avid bread baker. Friends and family stay closer whenever he’s making his rustic olive bread, Cloud Doughnuts and wood-fired pizzas.
